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Nikhil Gowda could use our Services-Indian Express 18th November 2016

By Express News Service | Published: 18th November 2016 10:43 PM


Did you know Kim Kardashian adorned the cover of Forbes magazine recently advising readers on how to run business?
In an age where visual and viral streamline profi ts, image consultants can make or break a moviestar, sportsperson or a politician. City Express catches up with image consultant Renju Joseph from on how glamorous and hectic the profession is.



What is your academic and professional background?

I am a certified Image Designer, with a degree in arts.

Who are your clients?

Majority of my clientele are HNI’s from Corporate houses (read CxO’s), politicians, movie stars, spouses of our clients, marriage prospects, professionals seeking change from their current portfolio, people who want to sustain their professional environment and everyone who seeks to enhance their scale and lifestyle. The overall age group ranges from 28-72, but majority of my clientele are in the 34-62 range.

What kind of image makeover do you do?

Our image engineering framework is a 180 degree makeover of personal, professional and social image engineering. Personal image engineering is the foundation to crafting professional and social messaging. Unless my clients personally adopt and live the image, they cannot pull of the right messages in professional and social in- teractions.

How long do you take to rebuild an image? Does a personal makeover take longer than a professional one? Or vice versa?

There is no fixed timeline for either, most clients tend to respond better to professional image building exercises since they impact the most and can see value faster. Personal image building is a slow process since it takes time to unlearn and up-skill.

How long do you ‘stay’ with a client to help them maintain the image?

What if they cannot stick to the new image? Usually a six-month intervention is the least, but most clients tend to consult even after the makeover is accomplished. When clients are unable to maintain their new image, we intervene to diagnose the root causes leading to this unsustainability.

Which Bengalurean celebrity/politician desperately needs an image makeover?

Every public figure needs us, that’s the gospel truth. We would love to give Nikhil Gowda (grand son of Devagowda and son of Kumaraswamy) an image make over especially after his recent film and his aspirations to follow the a legacy, he could leverage our services.

Dazzle the season – Deccan Herald 9 Dec 2016

Dazzle the season


Deccan Herald 9th December 2016

Looking great and feeling comfortable in our second skin is something we all desire, be it for any occasion. And with Christmas just around the corner, it’s time to dress up and make a style statement that will make heads turn. Many, perhaps, have already started looking out for the perfect outfit that they can don for the midnight mass and the Christmas party that follows.

As the temperatures drop, fabrics like velvet and suede seem to be taking the fashion world by storm this season. It is the versatile and winter-friendly nature of these fabrics that is making them popular. Renju Joseph, an image and reputation manager, says that these fabrics add a shine to the outfit and keep one warm, making them ideal for both the mass as well as the party. “I would recommend men to choose velvet or suede in terms of jackets while women can sport a knee-length dress pairing a jacket with artificial fur, which is presently in vogue. As for makeup, a smoky eyes look with bling colours is in and looks great as long as one is not overdoing it,” says Renju.

The classic colours for Christmas, red and black, seem to be evergreen favourites for many. And Renju suggests that if one is donning a red dress, a little above the knee, they can team it with an overcoat that is longer than the dress itself.

However, if it is a black dress, wearing a jacket that is a little below the knee with artificial fur running through the border is sure to catch attention.

“Matching bracelets with one’s shirt, tie or cufflinks and wooden bracelets are trending among men and clutches matching the outfit are trending among women. They can also wear contrast colour shoes with not very high inch heels; this will keep them stylish yet comfortable,” adds Renju.

Designer Payal from the label ‘Payal & Zinal’ says that there are a lot of short-fitting dresses that will be gracing the party season.

“The ‘little black dress’ is a classic and this year too, it has retained itself in the list of all fashionistas. Bling and lace are back and so are sequinned dresses in metallic colours like gold and silver. Apart from this, plunging necklines and bold chokers are something to look forward to this season,” says Payal.

She points out that Christmas is a festival best identified with the colour palette used in different outfits. Green, red and maroon are the highlights of this party season. People can look for a cuff-length dress and also off-shoulder ones.

Kerina Pereira, who attends the midnight mass with her family every year, says it’s just once a year when she gets to dress up, which is for Christmas, and she makes the most of it. Being an Anglo-Indian, she shares the traditional way of choosing an outfit for the mass and the Christmas party. “Back in the day, people used to buy the material they liked and go to a tailor to get their outfits stitched. I kind of still follow the legacy and make sure to get at least one of my outfits, either a top or a skirt, stitched from the tailor. However, this year I am planning to go trendy by wearing an off-shoulder printed knee-length dress for Christmas and a ‘little black dress’ for New Year,” she says.

What can I do with my bridal wear after?

“I like my money, when its hanging in my closet”-Sex And The City

If the quote reeked of desire, then Indians felt desire correction towards the fag end of 2016.

“Its time to smell the money, over” -The Bank Job

2016 will always go down as a start year for desire correction in history. First it was valuation corrections now its market corrections.

India, today has Rs. 14000 lac crores to demonetize with the once strong denominations to a fancy piece of paper. That’s a hell a lot of cash for a nation with a population of 1.27+ billion and only 3% rich and super rich. People are now holding on to their change like a premium clutch.

“Show me the money”- Jerry Maguire

The $3 billion nuptial industry has definitely taken the whip with the current affairs. The nuptial season has just been declared open. Whether we have the bank rolls or not, a wedding is not permitted to be a simple affair but an indulgance. We indulge not just with a dash of grandeur, but dollops of it.

The clothing is a start to excavation, excavation into the purse or wallet. The clothing later could either be stored as heirloom, donated or we look at processes of selling or even renting out. New found ideas to optimise the wears have started a parallel fashion industry.

What makes wedding wear expensive? It’s the workmanship, craftsmanship, materials and the bespoke styling.

“You think I want money, no I want my morning back”-Changing Lanes 

Clutter brings along emotional toll so lets learn how to optimise our wears.

Bridal wear designers say that, many of their customers are faced with a catch 22 situation, when it comes to their bridal wears after their special day. So designers now work on a trendy perspective and fresh looks to optimise their wears for different occasions.

Lets see how bridal wear could be optimised.

“This is how we do it”

We are going to take wears from different nuptials and transform them into versatile wears. We are also going to mix and match with different other pieces of clothing to make outfits for different other occasions.



  • 1. The above was previously a saree* used for a Vivaah. The saree* was later cut and made into separate outfits. The blouse has been used as a choli* with the incorporation of the net pallu* from the saree* an extension was created to give the layered look. The tassels which aligned the border of the saree* were taken and used to create a neck piece and ear pieces, blending well into the colour scheme of the outfit.



  • 2.  The second garment was used for the Nikaah. The outfit is rich with DORI work and other hand embroidery. The outfit contains an inner bodice, palazzopants*, outer jacket and a dupatta*. This outfit was made to be used as separate pieces as indo-western wears, smart casuals or purely ethnic wear.


  • 3. The third outfit was a western wedding gown. The outfit was later split into separate pieces, a skirt, a top and a veil. The skirt could be worn separately to match any contrasting top. The top could be worn separately with jeans, trousers, and skirts. The veil was later used as a dupatta* and teamed with the according outfit. The skirt could also be used as a lehangacholi*.

“Every thing you imagine is real”- Pablo Picasso

Some more ways to optimise.

  • 1. Realign into a cocktail dress.
  • 2. Dye the dress into a more versatile colour.
  • 3. Use as a sentimental wall hanging in a frame along with a collage of pictures.
  • 4. Take bits of the dress and embed them into a pendent.
  • 5. Use some of the lace in the wedding photo album.
  • 6. Transform that dress into lingerie. Flabbergasted?! But    true, it is an achievable feat if the dress is adorned with laces, satin or other soft fabric. It could be used for that special occasion maybe your first anniversary, or even that jubilee year (you would want to check the fit though)


  • 1. Saree – A garment consisting of a length of cotton or silk draped around the body.
  • 2. Choli – A short-sleeved blouse or bodice, often one exposing part of the midriff, worn by women in India
  • 3. Pallu – The loose end of a saree that’s worn over the head and shoulder
  • 4. Palazzo pants – A type of loose-fitting wide-legged women’s trousers
  • 5. Dupatta – Is a long, multi-purpose scarf that is essential to many South  Asian women’s suits that match the woman’s garments.
  • 6. Lehengas – A form of skirt from the Indian subcontinent which is long, embroidered and pleated

PC. Ravidas

Brogues or Loafers, yet SOCKLESS! Is this a fashion fail.

If there is fashion, then the word “fad” is quiet synonymous with it. The word “fad” means “an intense and widely shared enthusiasm for something, especially one that is short-lived; a craze”.

When we look at fads and classics over a hundred years, certainly we can understand that fads then popular are irrelevant now.

The sock has been around since ancient times. The 16th century saw the first machine knit sock, the 1800s, saw both hand knits and machine knits. However, later it became more machine knits.

The sock was first used as thermal-wear and to keep the feet warm. Then realization happened. It was then used as protection to keep the feet from hurting on the footwear. Later the bad odours emitted embarrassed us, let’s just be appraised that the feet have the highest points of perspiration and the sock came in handy, absorbed sweat and avoided much spillage to the footwear.

These realizations created ease.

In the 70s and 80s cheerleaders broke rules for the first time. They went sockless, then on it went to be widely used by women in sport because it proved aerodynamic. And later by men in sport for the same reason.

Towards the summer of 2007, the men-folk seemed to take sockless to a different plain in fashion. They were and are trending sockless. 2014 happened to create a new trend. We suddenly saw socks disappear into the shoe, for some it was sockless but for the informed it came in the name of “low cuts” (unexposed sock which is not visible outside the shoe). It pushed the bar further, laced or loafered, suited or sporty, the male seems to have their run.

So what would Ace Infiniti term this, “a definite fad”, do we support this or term it as a fashion fail, definitely not, we understand fads but yet; play by the rules, we believe classic is safest.

Now that the trending has commenced, some would be comfortable but others who would not like to break that comfort by going sockless, especially suited up. We would suggest stay afloat until a little later, the trend would be around longer before going into the oblivion. This trend could bring in high stake players to revisit style and comfort sockless, else it would go down as opportunity or even potential left untapped.

The processing of leather or canvas has definitely fined out with new technology to research. However, considering the number of nerve endings we have at our feet, a pair of socks is definitely well deserved. Sockless, the number really doesn’t add up. Socks have been here for a reason and the reason is, it’s not a fad.